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Nico's Musings
Nico's Musings is my personal blog, a space where I share my thoughts and reflections on a variety of topics. I hope you find something here that sparks your interest!
Marketing
This section is dedicated to exploring the ever-evolving world of marketing. Here, I share my personal insights, strategies, and experiences to help you navigate the complexities of modern marketing. Whether you're a seasoned professional or a budding marketer, join me in discovering the latest trends, tools, and tactics that can elevate your marketing game.


My chat with Tim Burrowes: talking Asia’s digital ecosystem
I recently had the pleasure of joining Tim Burrowes on his podcast, The Unmakers . If you know Tim’s work, you’ll know how deeply he...
Oct 31, 20221 min read


Marketing analytics: are you a data-savvy marketer?
In today’s digital world, data has transformed the way businesses connect with their audiences. The pandemic has accelerated the move to...
May 30, 20222 min read


The future of marketing in a technology-driven world
Marketing is evolving at an extraordinary pace, and at its heart lies a simple yet profound goal: understanding customers better. As...
Sep 30, 20203 min read


My Chat with Stephan Spencer: exploring the Chinese digital landscape
Last week, I had the honour of sitting down with the legendary digital marketing expert Stephan Spencer for an insightful discussion ...
Dec 18, 20183 min read


SEO China: essential concepts explained
With 600 million users, search marketing remains one of the most robust strategies to reach digital consumers in China. It’s the second...
Aug 23, 20175 min read


Tech leaders: Neil Patel, co-founder – KissMetrics
Originally from London, Neil Patel is an American entrepreneur I had the pleasure of meeting a few years ago while speaking at a...
Sep 10, 20123 min read


SEO Introduction: essential concepts explained
People often ask me, "What exactly is SEO?" Simply put, Search Engine Optimisation (SEO)  is the practice of enhancing a website’s...
Jan 18, 20122 min read
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